Second day of fashion week.
Sun shines on Milan and the city is on point. The day starts early because first fashion show is at 9:30.. Today a casual look in which you can see two dominant colors: white and grey..the unique different piece is the coat: yes the green coat by Alpha-Industries which deserves more attention about its history.
The one and only jacket is : the ” MA-1 Alpha Industries. The company officially borns in 1959 in Tennessee and it began operations making military clothing in the basement of a rented Knoxville factory using leased sewing machines and only a few employees. Department of Defense contracts were initially difficult to secure in a time of peace, however, the start of the Vietnam war meant a sudden increase in demand for military clothing and Alpha’s growth rapidly accelerated. With America’s escalating involvement in Vietnam starting in the 1960s companies like Alpha found themselves inundated with work. Alpha expanded considerably over the decade and soon occupied all four floors of the 614 11th Street factory. The 1960s saw Alpha emerge as a leader in manufacturing, especially the now famous nylon flight jacket, the MA-1.
Besides the famous piece, the brand try to satisfy several requests of the Government whose starts to ask different outfit, for many uses of the army ( multiple location or clothes for various kind of weather). When the war came to an end in Vietnam, clearly there was a huge surplus of production and they started to sell it in different stores. This budding public knowledge of Alpha’s products created the first true demand for Alpha apparel in the public market. Currently this specific jacket began a sort of must-have for women and men. Today, Alpha creates replicas of famous military wear as well as casual clothing that is military-inspired.
Here below its features:
I took this iconic piece of history that I wish for a long time through Zalando on which you will find also the nike cortez I chose for the occasion but I will talk about them in another article.
Here the two pieces with related link: